A look at the mobile infrastructure I’ve shipped - monetization systems that operate across surfaces and recover real revenue, built for reliability at Instagram’s scale.
Implemented a cross-surface injection system at Meta that converts unmonetized dwell time into Reels ad impressions using a custom Android session tracker.
Built an impression recovery system at Meta that captures lost revenue for Instagram Reels by auto-scrolling to high-value ads using Kotlin and Android.
Mobile libraries, production apps, and experimental tools where I explore Kotlin, Swift, React Native, and embedded architectures.
Designed a unified logging architecture at Meta that reduced ad incident debugging time by 80% across all surfaces using a global correlation ID system.
Built an event-driven ad re-ranking system at Meta that triggers fresh ranking on Share, Image Tap, and Video Tap signals to improve next-slot ad relevance.
Designed a cold-start monetization system at Meta that replaces Reels loading states with high-value ads using an advanced Android pre-fetching framework.
Eliminated first-session ad slot loss on Reels at Meta by replacing batch JSON responses with HTTP chunked streaming, delivering ranked ads as they complete.
Implemented brand safety controls at Meta that enabled enterprise advertiser adoption for Threads using ML-driven content classification and safety profiles.
A high-efficiency iOS marketplace for professional lawn care services. Connects homeowners with verified landscapers for on-demand yard maintenance.
A high-performance Android graphics app for creating professional posters and e-greetings with a layered editing engine and real-time filters.
A secure, privacy-focused iOS community platform for individuals in recovery. Features real-time messaging, community feeds, and sobriety tracking.
A high-performance Android library for real-time code syntax highlighting. Supports 20+ languages with customizable themes and minimal main-thread impact.
A premium iOS e-commerce platform for menswear. Features a high-performance product browsing engine, secure Stripe payments, and real-time inventory sync.
A flexible, state-driven Android video library built on ExoPlayer. Simplifies complex media playback tasks like adaptive streaming, custom UIs, and lifecycle management.
A large-scale B2B iOS marketplace for the diamond industry. Built with real-time video consultations, HD media inspection, and global inventory sync.
A high-performance iOS evaluation platform for elite sports. Features real-time game card generation, instant coach feedback, and player performance tracking.