9 posts
9 min read
A deep dive into how ad injection works in short-form video feeds - covering timing heuristics, frequency capping, impression recovery, and the engineering trade-offs behind monetization at scale.
11 min read
The journey from product feature to monetization lever is rarely straightforward. Here's how ad delivery decisions actually get made on mobile - the stakeholders, the trade-offs, and the engineering reality behind every ad you see in a feed.
8 min read
Lessons from running monetization experiments on products with hundreds of millions of users - how to think about risk, rollback strategies, and the hidden costs of moving too fast or too slow.
12 min read
Ad formats look simple from the outside. A banner, a video, a carousel. But behind each one is a mountain of engineering complexity that touches rendering, performance, measurement, and user experience all at once.
4 min read
Everyone talks about the value of A/B testing. Few talk about the engineering complexity, the organizational overhead, and the subtle ways experiments can mislead you.
4 min read
You can't fix what you can't see. Observability isn't just dashboards and alerts. It's a mindset that changes how you build, debug, and operate software.
4 min read
Shipping to 100% on day one is a gamble. Gradual rollouts turn a gamble into a calculated risk with early warning systems built in.
4 min read
Scale isn't just bigger numbers. It fundamentally changes how you think about code, releases, testing, and the relationship between your decisions and their consequences.
4 min read
System design isn't just for backend engineers. Here's how I think about architecture, trade-offs, and scalability from the mobile side.